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Yeezy, often stylized as *YZY or YEEƵY*, is a media company, fashion brand, and record label founded by American rapper, designer, and entrepreneur Kanye West (legally known as Ye as of 2021). The brand first gained global recognition through its groundbreaking collaborations with Adidas, producing iconic sneakers such as the Yeezy Boost series, which revolutionized sneaker culture with their minimalist, futuristic designs and limited-edition releases. Yeezy expanded beyond foo
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twear into a full-fledged fashion line, debuting with the Yeezy Season runway collections that showcased avant-garde silhouettes, neutral palettes, and influences from Japanese workwear and post-apocalyptic aesthetics. The brand’s clothing line features oversized hoodies, track pants, jackets, and a
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