Volcom

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Volcom, a prominent lifestyle brand, was established in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall. The idea for the brand emerged during a snowboarding trip to Tahoe, U.S., after which Woolcott and Hall decided to start a clothing company that embodied their passion for boardsports​​​​. Volcom's ethos was founded on the experiences of its creators in skateboarding, surfing, snowboarding, music, and art, united under the slogan 'Youth Against Establishment'​​.

The brand operated ...
initially from the founders' homes in Newport Beach and Huntington Beach, with a focus on spirit and creativity rather than conventional business know-how. Remarkably, the clothing sales for the first year were $2,600​​. Volcom's first professional skateboarder sponsorship was with Chet Thomas, and
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