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Under Armour UAS is a division of Under Armour, Inc., an American sportswear company headquartered in Baltimore, Maryland. Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour revolutionized athletic apparel with its moisture-wicking synthetic fabric designed to keep athletes cool, dry, and light. The brand quickly grew from Plank's grandmother's basement startup to a global leader in performance apparel, footwear, and accessories. Under Armour's product ...
lines include ColdGear, HeatGear, TurfGear, and StreetGear, catering to various athletic and lifestyle needs. The brand is known for innovation in performance-enhancing fabrics and has expanded into connected fitness through acquisitions of fitness app companies. Under Armour has also been involved
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