SemSem

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SemSem is a luxury fashion brand founded by Abeer Al Otaiba, inspired by the special bond between mothers and daughters, particularly her own daughter Samia, whose nickname "SemSem" names the brand. The line reflects Abeer's multicultural background, blending Egyptian, Emirati, and French influences, and is known for its elegant, resort-ready pieces crafted from the finest materials such as Italian silks and French corded lace. SemSem emphasizes hand-made craftsmanship, incorporating traditional...
techniques like hand-stitched 3-D embroidery and intricate beading. The brand integrates Egyptian symbols like the triangle and lotus flower into its designs, symbolizing its founder's Alexandria roots. Beyond fashion, SemSem is committed to philanthropy, supporting female empowerment and charities
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