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Roka is a performance-driven athletic brand founded in 2011 by former Stanford All-American swimmers Rob Canales and Kurt Spenser. The brand specializes in innovative wetsuits, swimwear, eyewear, and triathlon gear designed to enhance athletic performance through cutting-edge technology and design. Roka is recognized for its pioneering products such as the Maverick Pro wetsuit and the Viper swimskin, which have been used by world-class athletes including ITU World Champions, IRONMAN® World Champ...
ions, and Olympic medalists. The company emphasizes a design-driven approach, combining functionality, quality, and style to disrupt the triathlon and sports gear market. Roka aims to build a sustainable business that helps athletes go faster and feel more confident, continuously expanding its produ
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