Richer Poorer

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Richer Poorer was founded in 2010 in Southern California with the core belief that quality essentials should be accessible, not a luxury. Starting with premium socks, the brand quickly expanded its vision to encompass timeless everyday apparel. Their design philosophy centers on creating comfortable, elevated basics that are effortlessly wearable, durable, and intended for a 'lived-in' feel. Rooted in a relaxed Californian aesthetic, they focus on simplicity, sophistication, and versatility. The brand emphasizes mindful production, incorporating sustainable materials like organic cotton and recycled fleece, aiming for products that support a lifestyle of ease and conscious living. They are about building a wardrobe of foundational pieces that feel good and look good, without sacrificing comfort or style.

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american-designed californian-style casual comfortwear essentials loungewear minimalist sustainable

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