Prima Forma

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Prima Forma, founded in 2020 by childhood friends Claudia and Francesca, emerged from a shared vision for sophisticated and sustainable resort wear that effortlessly transitions from active pursuits to moments of leisure. The brand's core philosophy centers on versatility, timelessness, and conscious consumption. They meticulously craft garments designed to feel like a 'second skin' by utilizing innovative, high-quality technical fabrics, often recycled or sustainable, ensuring exceptional comfo...
rt, performance, and durability. Prima Forma's aesthetic is characterized by clean lines, minimalist elegance, and a chic sensibility, focusing on flattering silhouettes and adaptable pieces that can be mixed, matched, and worn across diverse occasions and seasons. A strong commitment to 'Made in It
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