MAD

MADNESS, an acronym for 'MADNESS is to LOVE and is to LIVE,' is the brainchild of Hong Kong actor Shawn Yue. The brand reflects Yue's personal ethos, focusing on refined, comfortable, and utilitarian everyday wear. It draws heavily from military and workwear aesthetics, emphasizing quality materials, subtle branding, and meticulous attention to detail. Known for its frequent collaborations with prominent streetwear and lifestyle brands, MADNESS offers versatile, timeless pieces that seamlessly i...