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Founded in 2003 in the challenging terrain of the UK's Lake District by Wayne Edy, Inov8 emerged with a clear mission: to create lightweight, high-performance footwear and apparel for athletes navigating the most demanding off-road conditions. The brand's philosophy is rooted in innovation, specifically focusing on three core pillars: 'Grip', 'Lightweight', and 'Natural Running'. Inov8 is renowned for its pioneering use of cutting-edge materials, most notably the integration of graphene – the wo...
rld's strongest material – into its outsoles, creating 'G-Grip' for unparalleled traction and durability across various terrains from mud to rock and concrete. Their design ethos emphasizes allowing the foot to move naturally, promoting agility and speed while providing essential protection and supp
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