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Hollister Co.

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Hollister Co., often referred to as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co. It specializes in casual apparel, accessories, and fragrances inspired by the Southern California surf culture and lifestyle. Although the brand markets a fictional founding story dating back to 1922 in Hollister, California, it was actually established in 2000 in Columbus, Ohio. Hollister targets teenagers and young adults with trendy, affordable casual wear that evokes a laid-back beachsid...

e vibe. The stores are designed to resemble vintage beach shacks, reinforcing the brand's California-inspired identity. Hollister has expanded internationally with stores in North America, Europe, and Asia, and also offers a related underwear and loungewear line called Gilly Hicks.

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