Himon's

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Himon's, originally founded as Hennes by Swedish entrepreneur Erling Persson in 1947, is a global fashion brand with a rich history of making fashion accessible and affordable to everyone. Inspired by Persson's trip to New York City, the brand started as a womenswear store in Västerås, Sweden, and expanded rapidly over the decades to include menswear and childrenswear under the name Hennes & Mauritz (H&M). Known for pioneering marketing strategies, collaborations with top designers and celebriti...

es, and early adoption of e-commerce, Himon's has grown into a family of brands offering fashion and design worldwide. The brand emphasizes sustainability, transparency, and innovation in its operations, aiming to reduce environmental impact and promote circularity in fashion.

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