GOFLUO

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Background

GOFLUO is a Belgian brand specializing in reflective accessories that make high-visibility gear fashionable. It began in 2016 when founder Julie Vets, unable to find stylish hi-vis options for her family, designed the first kid-proof "bodyglowers" (reflective vests) during her second pregnancy. After two years securing official EN1150 safety certifications, she launched the initial collection in 2018. The brand grew rapidly, leading to investment from Hendrik Winkelmans (via Fr

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eshmen group) to scale production. From a personal project focused on family safety, it expanded into workout wear, breathable fabrics, and full collections for cycling, running, walking, and more.

GOFLUO believes "a safe world needs fashionable fluo." It transforms boring, utilitarian safety gea
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