Freja NYC

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Background

Freja New York is a vegan luxury handbag brand founded in 2019 by Jenny Lei, a Cornell graduate and former UX designer who pivoted after failing to find a functional yet stylish work tote for a key interview, launching from her living room with the Linnea bag via dropshipping knowledge .

Design Philosophy

Freja crafts intentional, multipurpose “forever pieces” in vegan leather with transparent supply chains (Guangzhou factory), prioritizing structure, subtlety, and modern

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functionality for dreamers balancing life demands .

Brand History & Timeline

  • 2019: Lei prototypes Linnea tote after $2K failed samples; blogs journey for transparency.
  • 2020-2022: Shopify loans fuel strong growth
  • 2023-2025: Soho pop-up, Freja Fund for women founders .

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