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About Freedom of Movement
Freedom of Movement (FOM) is a South African clothing and accessories brand co-founded by the Boezaart brothers. The brand was established with a vision to create a proudly South African lifestyle brand, focusing initially on leather products. FOM's journey began in a small workshop space at Stellenbosch University, where Roal Boezaart experimented with leather satchels that quickly gained popularity on campus. The brand expanded its operations to the Woodmill outs
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ide Stellenbosch, where they built a team and focused on quality leather goods sourced from local suppliers.
FOM is known for its organic growth, starting with an initial investment of R80,000 (about US$4,250) and growing without external funding. The brand's success is attributed to the complement
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