fizik

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Fi'zi:k, launched in 1996 as a brand of the Italian-based Selle Royal Group, specializes in high-performance cycling equipment, including a range of technical apparel. The brand's name, a phonetic spelling of 'physique,' emphasizes its core philosophy of designing products that intimately connect with the human body for optimal comfort and performance. Fi'zi:k's design ethos is rooted in advanced ergonomics, innovative material science, and a meticulous attention to detail, leveraging Italian craftsmanship and cutting-edge technology. They collaborate extensively with professional athletes to develop gear that meets the rigorous demands of elite cycling, focusing on enhancing the rider's efficiency and experience. Their clothing line reflects this commitment, offering aerodynamic, breathable, and supportive garments engineered for serious cyclists, combining functional excellence with a sleek, minimalist aesthetic.

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athletic ergonomic design high-performance italian design italian origin performance cycling performance cycling gear technical sportswear

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