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Faherty is a family-run clothing brand founded in 2013 by brothers Alex and Mike Faherty, along with Mike's wife, Kerry. Mike, with a background at Ralph Lauren's RRL, brought a keen eye for design and branding, while Alex handled the business development. Their vision was to create a lifestyle brand that embodied their shared love for the sun, surf, and family, focusing on comfort, quality, and sustainability.
At the core of Faherty's design philosophy is a commitment to crafting incredibly comfortable, durable, and versatile clothing from the highest quality, often sustainable, materials. They prioritize fabrics like organic cotton, recycled polyester, hemp, linen, and cashmere, aiming to create pieces that feel soft against the skin and stand the test of time. This dedication to material excellence ensures longevity and a reduced environmental footprint.
The aesthetic is distinctly relaxed and coastal-inspired, evoking a sun-kissed, easygoing vibe. While deeply rooted in American surf culture and the beach lifestyle, their designs transcend geographical boundaries, offering pieces suitable for everyday wear, travel, and resort settings. They are known for their unique prints, thoughtful details, and a palette that reflects natural tones and vibrant pops, all designed to seamlessly transition from beach to town.
Sustainability is not merely an add-on but an integral part of their ethos. Faherty is deeply committed to ethical sourcing and responsible manufacturing, partnering with factories worldwide that adhere to fair labor practices and utilize environmentally conscious production methods. They aim to continuously improve their sustainability practices, from material innovation to reducing waste. The brand strives to build not just a clothing line, but a community that shares their values of quality, comfort, and a conscious approach to living.
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