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Eterna, founded in 1863 in Vienna by the Hönigsberg brothers, initially gained renown for its innovative fabric finishing process, which gave the brand its name, signifying durability and longevity. From its origins as a pioneering shirt manufacturer, Eterna has evolved into a leading European specialist in premium shirts and blouses for both men and women, with its headquarters now located in Passau, Germany. The company maintains a strong commitment to European manufacturing standards and traditional craftsmanship. Eterna's design philosophy is deeply rooted in a blend of heritage, continuous innovation, and an unwavering dedication to quality, comfort, and functionality. At its core, the brand strives to create 'style confidence' through perfectly tailored garments. Key pillars of their approach include an uncompromising focus on quality, utilizing high-quality materials, predominantly premium cotton (including luxurious Swiss Cotton), and employing meticulous craftsmanship to ensure products that are not only aesthetically pleasing but also exceptionally durable and long-lasting. Building on its historical expertise in fabric finishing, Eterna continues to innovate, most notably with its 'non-iron' (Bügelfrei) and 'easy-care' technologies, which provide exceptional convenience without sacrificing a luxurious feel or sophisticated appearance. They offer a variety of fits, such as Comfort Fit, Modern Fit, and Slim Fit, to ensure optimal comfort and a flattering silhouette for diverse body types. While maintaining a foundation of classic and versatile designs suitable for business and smart-casual occasions, Eterna also thoughtfully integrates contemporary trends in colors, patterns, and detailing, ensuring their collections remain relevant and stylish. A significant and growing part of their ethos is their dedication to environmental and social responsibility. Eterna is one of the few shirt and blouse manufacturers certified with the OEKO-TEX® STANDARD 100 Plus, which guarantees textiles are free from harmful substances, manufactured under environmentally friendly conditions, and produced with fair labor practices. They emphasize transparency in their supply chain and operate with climate-neutral production. In essence, Eterna aims to combine sophisticated style with unparalleled comfort, convenience, and a conscious, responsible approach to manufacturing.
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