En Crème

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*En Crème* is a sophisticated French fashion brand founded by Daniel Crémieux in 1976, renowned for its modern interpretation of classic preppy menswear. Born in Marseille in 1938, Crémieux was deeply influenced by his father’s clothing stores and the elegant, collegiate style he encountered during his studies in London. His travels to New York in the late 1960s further shaped his vision, inspiring him to blend traditional American preppy aesthetics with French refinement. The brand’s sign

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ature look—characterized by Shetland sweaters, braces, badges, and checked pullovers—quickly gained international acclaim. En Crème’s first boutique opened in Saint-Tropez, followed by flagship stores in Paris, Aix-en-Provence, and eventually across the UK and US. Today, the brand is recognized for
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