EGO

*EGO* is a contemporary fashion brand originally founded as a bricks-and-mortar store over 10 years ago in Liverpool and Manchester by Mohammed Fiaz. It evolved from a physical retail presence into a digital-first brand under the leadership of Adeel Fiaz and Usman Riaz, who launched the website in May 2015 after recognizing strong shopper interest on Instagram. The brand is known for its accessible, fashion-forward footwear and has expanded into clothing, collaborating with notable influen