Dore and Rose

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Background

Dore & Rose is a Dutch direct-to-consumer sleep wellness brand founded around 2021 by entrepreneur Bob Verlaat (co-founder), specializing in premium silk pillowcases, eye masks, and sleep essentials that enhance skin health and rest through luxurious, skin-friendly materials. The brand positions sleep products as sexy, elevated alternatives to boring basics, with a customer-centric launch strategy emphasizing Shopify DTC and organic growth .

Dore & Rose elevates sleep as sex

...

y self-care, transforming functional items like pillowcases into luxurious rituals using high-quality silk for hair/skin protection, prioritizing simplicity, effectiveness, and modern appeal over complexity

Founders

  • Bob Verlaat (co-founder & key leader; serial DTC entrepreneur from Nethe
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