DeFeet

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DeFeet was founded in 1992 by Shane Cooper with the mission to revolutionize athletic socks, particularly for cycling. Their core philosophy revolves around engineering high-performance socks that prioritize comfort, durability, and breathability for athletes. This is achieved through innovative knitting techniques, such as their signature Aireator mesh top, and the development of unique material blends like the Wooleator (merino wool). A cornerstone of their brand identity is a strong commitment to domestic manufacturing; all DeFeet products are proudly designed and knitted in Hildebran, North Carolina, USA. This allows for stringent quality control and supports local industry. The brand also incorporates sustainability into its practices by utilizing recycled yarns in many of its products, reflecting a commitment to environmental responsibility alongside athletic performance.

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athletic wear cycling apparel innovative textiles made in usa performance socks running apparel sustainable practices

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