Custommade

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CustomMade: A Journey from Custom Goods to Custom Jewelry

CustomMade is an online platform that initially operated as a marketplace for custom-designed items such as furniture, jewelry, home décor, and more. Founded by Michael Salguero and Seth Rosen, the company began its journey in 2009 after acquiring the custommade.com URL. Over time, CustomMade evolved to focus exclusively on custom jewelry design and manufacturing.

Early Years

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, who met at Boston University, bought the custommade.com URL in January 2009 for $140,000. The site was initially used by about 350 makers.

  • *Growth*: With help from Google Ventures, CustomMade redesigned its site, significantly increasing paying projects. By 2010, the site had 1.5 million
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