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Curò is a sustainable fashion brand that emphasizes longevity, craftsmanship, and inclusivity. It rejects the traditional seasonal fashion cycle, instead producing garments on demand to avoid stock and waste. The brand honors traditional practices of upcycling and sharing, creating durable pieces designed for aesthetic and functional transformation. Curò integrates cultural and philosophical elements into its design, notably valuing pleats as a versatile and symbolic design element that connects...
historical, cultural, and ethical dimensions. The brand prioritizes premium eco-certified materials and skilled workmanship, aiming to balance high quality with affordability within a niche market. Curò's philosophy centers on minimizing environmental impact, valuing local craftsmanship, and maximi
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