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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 2012 (multi-source)
Design origin:
Product focus: Denim
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Certifications referenced:
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*Cras* is a Copenhagen-based fashion label known for its hyper-glamorous and upbeat aesthetic combined with a strong commitment to sustainability. The brand name derives from the Latin word for 'tomorrow,' reflecting its ethos of rethinking fashion and lifestyle consumption to foster a better future without adopting a preachy tone often associated with sustainability. Cras creates responsibly made pieces using only sustainable materials, including certified recycled polyester from plastic
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