Boomerang

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Boomerang is a Swedish fashion brand founded in Stockholm in 1976, known for its premium quality casual clothing rooted in Scandinavian simplicity and timeless style. The brand emphasizes durability and craftsmanship, creating wardrobe staples such as piqués, cotton shirts, oxford shirts, cord, and canvas trousers. Boomerang's philosophy centers on clothes as long-lasting, functional companions that improve with age, reflecting a commitment to sustainability and conscious consumption. Their inno...
vative "Boomerang Effect" program encourages customers to return used garments for resale or upcycling into home products, reinforcing a circular economy approach. The brand has expanded from menswear into womenswear, junior collections, and interior design with Boomerang Home, which repurposes recy
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