BMW Lifestyle

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BMW Lifestyle is the fashion and apparel extension of the iconic BMW brand, blending automotive heritage with contemporary streetwear and lifestyle design. The brand offers collections inspired by BMW's legendary vehicles, motorsport DNA, and design philosophy, including collaborations with artists, streetwear brands like Kith, and innovative parenting products with Nuna. Their apparel features premium materials, timeless colors, and design elements that echo BMW's automotive craftsmanship, such...
as tobacco tones referencing clay modeling and Erlkönig camouflage patterns used in vehicle testing. BMW Lifestyle aims to immerse customers in the BMW world both physically and digitally, exemplified by partnerships like the Crew Motorfest collaboration that connects in-game avatars with real-life
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