Baboos

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*Baboos* is a contemporary clothing brand that, while not explicitly detailed in the provided excerpts, can be contextualized within the broader evolution of sustainable fashion. Drawing from the history of ethical fashion, Baboos likely positions itself as part of the movement that prioritizes environmental responsibility, ethical labor practices, and transparency in production. The brand’s ethos would be informed by key milestones in sustainable fashion—such as the rise of fair trade cer

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tifications, the impact of the Rana Plaza disaster, and the influence of counterculture movements that championed handmade, eco-friendly, and locally-sourced garments. Baboos would aim to offer consumers an alternative to fast fashion by focusing on quality, longevity, and minimal environmental impa
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