AXE

Axe is a French male grooming brand owned by Unilever, launched in 1983. It revolutionized the male grooming market by combining effective deodorant with high-quality fragrance, targeting young men seeking personality and attraction in their grooming products. Initially launched in France with three masculine scents—Musk, Amber, and Spice—Axe expanded across Europe and later to the US, where it became a leading men's fragrance brand. Known as Lynx in some countries due to trademark issues, Axe o...