Ascher

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Asher is an elevated sportswear brand launched in 2023 through a collaboration between designer Simon Miller and Asher Fabric Concepts. The brand is dedicated to crafting high-quality, timeless garments entirely sourced, designed, and manufactured in Los Angeles. By combining Simon Miller’s design expertise with Asher Fabric Concepts’ innovative textile development, Asher offers a fresh take on classic sportswear staples—think T-shirts, hoodies, sweatpants, tanks, and shorts—all engineered for b...
oth comfort and durability. The collection emphasizes effortless, everyday pieces that are designed to last, with a focus on core essentials and a sun-washed, seasonless palette. Asher’s approach redefines quality and style in the fashion industry, setting a new benchmark for modern, understated lux
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