Aday

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Aday is built on the philosophy of creating a conscious, versatile, and high-performance wardrobe for the modern woman. Founded by Meg He and Nina Faulhaber in 2015, the brand aims to innovate in sustainable fashion by focusing on timeless, trans-seasonal pieces designed for longevity. Their core approach involves engineering advanced technical fabrics—often incorporating recycled fibers—that offer features like wrinkle-resistance, sweat-wicking properties, UV protection, anti-odor capabilities, and four-way stretch. This commitment to fabric innovation ensures their clothing is not only comfortable and functional but also adapts seamlessly to various activities, from professional settings to travel and leisure. Aday champions a minimalist aesthetic, offering elevated basics and capsule collections that encourage conscious consumption by promoting the idea of buying fewer, higher-quality items that can be worn more often. Their designs are characterized by clean lines, sophisticated simplicity, and an emphasis on versatility, enabling effortless transitions throughout a busy day and reducing the need for an extensive wardrobe. The brand's ultimate goal is to empower women to live more simply and sustainably without compromising on style or comfort.

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athleisure contemporary elevated basics made in portugal, usa minimalist sustainable technical fabric technical fabrics timeless travel-friendly versatile workwear

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