A&B

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Abercrombie & Fitch (A&F) is an American retailer with a storied history that began in 1892 as an upscale sporting goods store in Manhattan, New York. Originally catering to elite outdoorsmen, the brand evolved over the decades, shifting from a purveyor of high-end hunting, fishing, and camping gear to a global youth fashion powerhouse. Its journey reflects significant transformations in American retail and culture, marked by periods of opulence, decline, and reinvention. Today, A&F is recognize...

d for its casual, preppy, and effortlessly exclusive style, targeting a youthful, fashion-conscious demographic.

Philosophy

A&F’s philosophy has shifted dramatically over its history. Initially, it was rooted in providing the finest quality outdoor gear for serious adventurers, with a focus on

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