Sheep Inc

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Sheep Inc.'s design philosophy is centered on 'Innovation by Nature. Carbon-Negative by Design.' They aim to create timeless, luxurious, and sustainable knitwear that not only minimizes environmental harm but actively contributes to environmental restoration. Key principles include: Excellence (superlative quality from fibers to supply chain), Mutuality (beneficial for all stakeholders including sheep, farmers, and workers), Responsibility (a 'Nature First' approach, being carbon-negative and donating to biodiversity projects), Transparency (full traceability of garments via NFC technology to show provenance and impact), and 'Umami' (a unique, feel-good quality). They focus on 'Everyday Luxury,' crafting durable, comfortable pieces that connect wearers to the garment's story and promote a more conscious and sustainable fashion future. Their approach is to challenge industry norms and 'reinvent wool' through a vertically integrated, innovative, and ethical process.

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NFC garments lifetime warranty made in italy made in portugal merino minimal new zealand wool regenerative sustainable uk

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