YChroma

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Y.Chroma is a Lisbon-based men’s fashion brand founded by Max Israel, aimed at reinventing wardrobes for middle-aged men, particularly Gen X and younger Boomers. The brand combines premium craftsmanship with skate and surf-inspired aesthetics, focusing on vibrant colors, innovative textiles, and tailored designs that flatter midlife bodies. Color System: Offers curated palettes with deep tones and bold impact colors, making it easy for customers to confidently incorporate color into their wardrobes. Tailored designs specifically for midlife physiques, with generous waistbands, structured tops, and high-quality European textiles. Includes capsule collections of pants, shirts, jackets, denim, accessories, leather goods, and even skincare. These collections are designed to mix and match effortlessly. Y.Chroma emphasizes creating a supportive platform for men to embrace style changes confidently. Innovative approach: Moves beyond selling individual pieces by offering systematic wardrobe solutions like pre-designed outfits and personalized consultations.

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avant-garde bold bulgaria mens menwear modern peruvian cotton portugal premium sustainable

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